YZ.
smart concept car pop-up main render

01 / Selected Work

smart
Concept Pop-up

Spatial DesignAutomotive / Pop-up2024 · Shanghai
Clientsmart
TypeAutomotive Pop-up
Role3D / Spatial Design
RecognitionIntegrated Marketing · Silver

From an idea on paper to a physical space: an urban pop-up built around a bold, unexpected moment.

The project brought creative expression, engineering feasibility and on-site problem-solving into one complete design process.

AwardedChina Advertising Marketing AwardsIntegrated Marketing · Silver

02 / The Concept

WOW
MOMENT

Oversized objects interrupt the everyday city. Mirrored crystalline forms open a world of desert, snow and forest around the concept car.

Aerial layout render
01 / Spatial overview
Sculptural envelope render
02 / Sculptural envelope
Front perspective render
03 / Brand focal point
03 / Render GalleryScroll horizontally →
Main render
Main perspective
Side render
Approach view
Front render
Front elevation
Built detail
Environmental detail
04 / Design → BuiltConcept translated on site
Design renderDesign
Spatial intent, proportion and visual impact defined in 3D.
Built installationBuilt
The final installation delivered as a real urban brand experience.

05 / Design Notes

01

Material

White sculptural surfaces pair with mirrored volume to create a precise, futuristic identity.

02

Landscape

Planting reframes the temporary display as a small urban environment.

03

Brand Moment

The oversized green sphere becomes a distant landmark and social focal point.

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View selected works ↗